Tag Archives: revenue

TC50: 5to1 Lets Publishers Regain Control Over Unsold Ad Inventory

14 Sep

Remainder aka remnant advertising are not exactly widely known terms, but the average person browsing the web for content knows perfectly well what it is. Anyone who’s ever browsed their favorite news site and has been exposed to advertising units that seem totally off base with the publisher brand, or even completely – even if unintentionally – juxtaposed to the content that’s being viewed has been a ‘victim’ of ads that were placed just to fill up unsold ad inventory, which is what remnant advertising comes down to.

5to1, a startup with a high-profile founding team that includes former Fox Interactive execs Jim Heckman and Ross Levinsohn, has raised $4.5 million in seed funding to work on a solution that can turn remnant advertising into premium advertising. The company’s breaking out of stealth mode today at TechCrunch50 with a service that could rid both publishers and advertisers of the extremely ineffective ad campaigns that are basically only beneficial to the networks selling them.

The 5to1 system allows publishers to get in between the remnant networks and the ad inventory to give them more control over what will appear on the site, where and when. The company’s founder and CEO Jim Heckman dubs it a “Match.com meets iTunes for advertising” because it allows publishers to dynamically create ‘playlists’ of ad units of sorts and easily run both proper ads and potentially placeable remnant ads on variable places on their website(s).

Ultimately, the goal is to make it easier for content publishers to increase the quality of – and with it, the revenue that comes from – the ads that appear on unsold inventory without too much hassle. And if it takes off we’ll see a lot less of these horrible screaming ads that you’d never click on even if they held you at gunpoint.

Expert panel Q&A:

Q – Marissa Mayer: At Google, we agree that optimization can be done. However, what technology do you have for matching content to advertising, and how can you provide for larger-size networks with lots of inventory?

A – Jim Heckman: We’ve been in stealth for a year, but we’ve noticed that publishers like hearing about being able to match advertising with context and having control over it. We didn’t want to compete with the Google model, but we’re more like iTunes: you ‘play’ ads whenever you want. It’s no different than what Web 2.0 has done for content. So if you’re a tech blog on gadget, you can see what ads work for gadget news sites specifically. It’s not algorithmic, but more of a marketplace.

Q – Roelof Botha: Can you demonstrate better CPMs?

A: We can find ads so fast, even with hundreds of thousands of ads in the system, literally in seconds. You can drag and drop ads right in the rotation. We talk to publishers and they tell us that even if we get similar CPMs but just prettier ads that don’t curse with the content, they’d already be happy. But talk to us again in six months.

Q – Tony Hsieh: Does it take a lot of time for publishers to deal with your system, and what about scale?

A: We showed publishers in our beta test that it doesn’t take a lot of time to manage their advertising units on unsold inventory. They want to be involved, and they seem to be motivated with the speed of our system. The key thing is: the compiled results of the entire network shows the context of just one ad in seconds.

Q – Paul Graham: Humans can only do worse than the best optimization, right?

A: Pages are dynamic. What we found is that a vast majority of ads are not contextual, and we can fix that.

Q – Marc Andreessen: Regarding the chart, which side do you lean most to?

A: All inventory is not created equal, but I’d say just in the middle.

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TechCrunch50 Conference 2009: September 14-15, 2009, San Francisco




TC50 Panel: The Internet Is Killing Itself Softly With Remnant Ads

14 Sep

In between startup sessions at TechCrunch50, we are hosting a number of heavy hitters in a panel titled ‘Creating scarcity, value and brand protection as we face limitless ad inventory” in collaboration with AdMeld. On the panel we have Michael Barrett from AdMeld, Kenneth Fuchs from Sports Illustrated, Kal Patel from Best Buy, Peter Foster from Hi5, Jim Heckman and Ross Levinsohn from 5to1 and Aaron Broder from Gorilla Nation. TechCrunch CEO Heather Harde is moderating.

Talking about the dilemma that remnant ads pose to quality publishers, Ross Levinsohn cautions: “In many ways I think the Internet has killed itself to a degree because there was a notion that I will just add another page without maximizing the premium spots.”

Live blog:

Kal Patel is talking about Twelpforce, an initiative from Best Buy that taps into the essence of Twitter to leverage customer service.

Ross Levinsohn: Advertising doesn’t always work. Sometimes algorithms don’t function because it lacks a human touch. Big brands and advertisers need that, to not have machines take over where and when there advertising units appear.

Peter Foster: How low are we willing to go. It comes down to what are you wiling to accept and what aren’t you.

The real challenge to us as a publisher is to find a network that is truly premium.

Heather Harde: What percentage of inventory are you direct selling?

Kenneth Fuchs: We sell everything direct.

Peter Foster: We end up selling 5 to 10 percent.

Aaron Broder: Premium programs go beyond selling a box ad. It is really about connecting your ad with a marketer’s messaging. You obviously have to listen to the publisher and what they want.

Michael Barret: Typical publisher at AdMeld has 100 million impressions plus they can not sell directly, and they have direct sales forces. We’ve built this platform that allows publishers to tap into all of these different sources and concentrate on their direct selling.

Jim Heckman: You’re talking about campaigns that are built custom, programmed with a publisher. Something that will be complementary to the brand, ads that the user will relate to and not tune out.

When I was at MySpace, we had a 100 million (billion?) unsold ad impressions. Silicon Valley creates companies looking at the whole world of advertising, we are approaching a trillion unsold pieces of inventory.

When you have a nice ad followed by a fat belly ad after the sold inventory runs out, that hurts the publisher.

63% of all ads aren’t even looked at anymore, Consumers are tuning out.

90% of all ads are unsold, they are machine-based and pushed. So there is uplift, but when you disperse it among the inventory, the individual publishers are hurt.

Ross Levinhson: AT Fox Sports, 70% of the inventory was sold. If we sold out all the remaining inventory, I think in 2003, it meant only $250,000 in revenues. We made a determination that a quarter of a million dollars at that time wasn’t worth the hassle of policing it.

On MySpace, we had to create scarcity where there was no scarcity. So we had the homepage, ad networks were arbitraging. Tom shut that down, no more ad networks on that inventory. If you have a site like Hi5 or MySpace or Facebook, creating billions of impressions a month, you have to find a way to create some scarce inventory so you can talk to the Best Buys. They don’t want to be next to [remnant ads]

In many ways I think the Internet has killed itself to a degree because there was a notion that I will just add another page without maximizing the premium spots.

Kal Patel: We look at how does it actually show up in front of our customers.

Jim Heckman: What has happened is we are selling a small percentage of our quality content, and everything else is going to the remnant networks.

Peter Foster: Also back in the day there were a few dozen ad networks, now there are 500. That is the challenge, there are so many companies doing great work, but it is all being back-filled by the same inventory.

Jim Heckman: I think Ross is right. Creating scarcity in any business is essential. I think you are better off not selling an ad at all on your front age and protecting your ad integrity.

If you are Sports Illustrated and you have a story by a top writer with beautiful images. Do you really want to put a yellow teeth ad up there?

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TechCrunch50 Conference 2009: September 14-15, 2009, San Francisco




ReadWriteWeb Events Guide, 12 September 2009

13 Sep

Here we go with this week’s ReadWriteWeb events guide. Remember to download the calendar in iCal format or import it into your Google Calendar. You can also import individual events using the link beside each entry. This events guide is a weekly feature here on ReadWriteWeb. We publish it every weekend, as good a time as any to review your conference plans.

Know of an event taking place that should appear here? Let us know in the comments below or contact us.

Sponsor

12 September 2009: New York City

Twestival

Twestival, famous for harnessing the power of social media to bring people together for great causes, is hosting a star-studded event in New York City, in association with Brooklyn Bowl and Flavorpill, benefitting non-profit CampInteractive. CampInteractive is a local non-profit that empowers at-risk, inner-city youth through the inspiration of the outdoors and the creative power of technology.

100% of all money raised through ticket sales will go towards CampInteractive.

With stars in abundance, NYC’s “Celebrity Bowling” tournament represents a unique opportunity for Twestival-goers to bowl with entertainment elite. Participants are invited to purchase a special group package that will score them a lane to bowl with a star.

The night will be packed with live performances featuring some of New York’s most exciting emerging artists, including Twestival favorite, Eclectic Method.

Buy your tickets now!


21 – 23 September: San Diego, California

DEMOfall 09 Conference

DEMOfall 09 promises to showcase the most comprehensive portfolio of credible emerging technologies, vetted by VentureBeat founder Matt Marshall and leading technology analyst Chris Shipley. Alpha Pitch, a new DEMO program, puts you in front of the most promising entrepreneurs with products in the alpha, prototype, and development stages of their life cycles. These are pre-revenue companies that have no more than one round of seed funding and are ready for your investment dollars.

DEMO is the launch pad of emerging technology and a true market performer for visionary investors, entrepreneurs, and industry influencers alike.

ReadWriteWeb readers pay only $1996. Save $500 off the standard fee by registering before August 15th.


22 September 2009: London

Realising the Benefits of Web 2.0 in Financial Services

If you are responsible for marketing, compliance, e-business, customer communications, or internal communications at a financial institution, you won’t want to miss this series of events:

The UK’s first conference focusing specifically on Web 2.0 in Financial Services:

  • What is happening now? Current applications and experiences of social media in the financial services market;
  • Hear how social networking is changing the approach of firms to marketing, PR, and customer interaction;
  • Explore opportunities to enhance internal communications, process improvement, and compliance;
  • Understand the developing legal and regulatory framework for Web 2.0;
  • Identify the next steps for social media in financial services.

ReadWriteWeb readers get a 20% discount. Use the code KM6298RRWEB.


22 – 23 September 2009: Singapore

Social Networking World Forum — Asia

This two-day conference hosted by the Social Networking World Forum – Asia features key speakers from social networking publishers, advertising agencies, industry analysts, software developers and equipment manufacturers, pay-TV and network service providers, mobile operators, and more.

  • Joint exhibition combining social networking and mobile social networking formats
  • Evening networking reception
  • Discount for early booking (expires August 21st)
  • Free pass for exhibition only

22 – 23 September 2009: Melbourne, Australia

Marketing Now!

On September 22-23 a movement of highly engaged, passionate thought leaders and professionals will gather in Melbourne to demonstrate the power of social media for business today. Marketing Now! brings together the best of the best in new marketing innovation in two intensive days of interactive training designed to empower a new generation of change agents and business leaders. Marketing Now! will change the way you think about communications by equipping you with the tools and insight to foster advocacy and community for your business.

Follow Marketing Now on Twitter for conference updates.


30 September 2009: on Twitter

Twittamentary

Update: Call for submissions of stories and videos is now open. In this documentary, filmmaker Tan Siok Siok peels away the hype and explores the human dimensions of how lives connect and intersect, and then are affected and changed, as result of encounters on Twitter.

Twittamentary is created in the open spirit of the Web. Twitter users are invite to contribute ideas and videos to the film. When the film is completed, it will be released online under a creative commons license. In other words, you are both the contributor and the audience.

The 24-hour storytelling event on 30 September 2009 shares the videos submitted up till then in a round-the-clock marathon in which participants get to watch the videos online, rate and comment on them, and tweet about them.


2 October 2009: Seattle, Washington

ExpressionEngine Roadshow

The ExpressionEngine Roadshow is a traveling conference designed to bring together experts and users to learn ExpressionEngine techniques and share insider tips. Now in its second year, and second city, the 2009 conference will be a full day event. The show runs from 8:00 am to 6:00 pm, with breakfast before, a party after, and lunch in between, all included in the price of admission. Follow @eeroadshow on Twitter for the latest details.


8 October 2009: San Diego

Mobile Application Stores conference

As a partner seminar of Intenational CTIA WIRELESS I.T. and Entertainment, the Mobile Application Stores conference will focus on the tremendous opportunities in the mobile apps stores eco-system. The event is designed to give a complete understanding of how to capitalize on this exploding market.

Participants will discuss strategy and deployment in application stores such as Apple (iPhone), Google (Android), RIM (Blackberry), Nokia (Ovi), Palm Pre, and Microsoft, as well as other emerging application stores. To learn more, visit www.mobileapplicationstores.com or write to events@nextvisionmedia.com.


22 October 2009: London, England

Cloud Computing World Forum

The Cloud Computing World Forum is the perfect event for professionals to learn and discuss the future development and integration of cloud services. This one-day conference will provide a focused platform for the global cloud computing industry.

The Cloud Computing World Forum is the place to meet all the key decision makers from all of the cloud service providers in one place. Show highlights include:

  • Hear from leading case studies on how to integrate cloud computing into working practices,
  • Learn from the key players offering services in the cloud,
  • Benefit from pre-show online meeting planner,
  • Evening networking reception.

23 October 2009: Durham, North Carolina

The Social Media Business Forum

The Social Media Business Forum will feature national and local speakers from marketing companies, technology companies, and social networks discussing ways in which business communications have changed because of social media. Sessions will look at internal and external communications methods for both B2B and B2C companies and provide actionable takeaway items for attendees to immediately implement in their businesses. The forum targets business owners, executives, business communicators, key organizational stake holders, and anyone interested in gaining practical knowledge about social media.

Early bird registration is $125 until September 18, and $250 thereafter.


4 – 5 November 2009: Raleigh, North Carolina

Internet Summit 2009

Internet Summit ‘09 will feature over 75 speakers, including representatives of major Internet brands such as Twitter, Pandora, Google, Salesforce.com, Digg, Technorati, CBS Interactive, Huffington Post, Blogger, Tree.com, and many more.

Topics will include social media, blogging, real time, mobile, video, search, online advertising, e-commerce, analytics, the cloud, and more.

Join over 1200 entrepreneurs, senior marketers, and executives in the conversation about the future of the industry and how to capitalize on the shifting dynamics of the Internet and tap into its unlimited business potential.


9 – 10 November 2009: Santa Clara, California

Social Networking World Forum — California

This event taking place at the Santa Clara Convention Center actually consists of three conferences: two days dedicated to social networking, one day dedicated to enterprise social media, and one day dedicated to social TV. Key speakers include social networking publishers, advertising agencies, industry analysts, software developers and equipment manufacturers, pay-TV and network service providers, mobile operators, and more.

  • Joint exhibition combining social networking and enterprise social media formats
  • Pre-show online meeting planner for delegates
  • Discount for early booking (expires September 25th)
  • Free pass for exhibition only

10 – 13 November 2009: Las Vegas

PubCon Vegas

PubCon Las Vegas is a multi-track educational conference hosted by SearchEngineWorld & WebmasterWorld. PubCon events are for thought leaders and professionals in search engine and Internet marketing to gather and to share best practices in the design, development, promotion and marketing of their Internet businesses and brands. PubCon London 2009 is a social networking event.


11 – 12 November 2009: Denver, Colorado

Defrag 2009 Conference

As online data is growing and fragmenting at an exponential pace, individuals, groups and organizations are struggling to discover, assemble, organize, act on and gather feedback from that data. In the largest sense, we’re all looking to augment the pace at which we achieve insights on raw data — to accelerate the “A-ha” moment.

Defrag explores the intersection of topics like:

  • Business intelligence
  • Business process management
  • Social computing and analytics
  • Next-level discovery
  • Enterprise 2.0
  • Next-gen email
  • The semantic Web

1 – 3 December 2009: London, England

Online Information & IMS 2009

Online Information and IMS together create the largest event dedicated to the information industry. Consisting of an exhibition delivering over 9,000 visitors from 70 countries, a conference and a show-floor seminar program, the event provides an annual meeting place for the global information industry.

Online Information is once again set to play host to thousands of information professionals, information end-users and publishers from around the globe, meeting suppliers of online content, e-publishing, and library management solutions. IMS provides a forum for IT, business, and information management professionals to find unlimited, relevant advice, educational content and compare solutions under one roof. Attend IMS and meet suppliers of content management, search solutions, and Web 2.0 technologies.


15 – 16 March 2010: London, England

2nd Annual Social Networking World Forum — London

The 2nd Annual Social Networking World Forum takes place at the Olympia Conference Centre in London. The two-day event features four dedicated conference streams:

  1. Social Networking World Forum
  2. Enterprise social media
  3. Social TV World Forum
  4. Mobile Social Networking Forum

The event features key speakers from global brands, organizations, social networking publishers and developers, pioneering social media leaders, top agencies, content producers, and more.

  • Full workshop program within exhibition area
  • Evening networking reception
  • Pre-show online meeting planner for delegates
  • Free pass for exhibition only

Download this entire events calendar in iCal format.

Discuss


WITTC50?: Want me to ignore the ridiculous conflict of interest and write a glowing review of TC50? There’s an app for that

12 Sep

monkeysHuzzah! It’s that time again! Time for TechCrunch50: where thousands of struggling entrepreneurs spend three grand they can barely afford to watch fifty of their peers dancing like malnourished bears for the approbation of Jason Calacanis! It’s like Christians and lions meets Satan’s own version of speed dating, with added Scoble! What’s not to love?

I’m sorry – you’ll have to forgive my cynicism, it’s just that I have to prove to you that I haven’t gone native.

You see, one of the main reasons I was hired by TechCrunch was for my traffic-driving habit of hurling faeces at unsuspecting industry conferences. Conferences like Jeff Pulver’s inexorably ill-planned 140 Characters in New York or Loic LeMeur’s très froidLe‘ in Paris – both of which saw the sharp end of my tongue when I was at the Guardian. I learned there that no-one cares when I talk about interesting start-ups or noteworthy trends – but when I textually assault a hard-working event organiser, the page impressions flow like gravy.

And so you can imagine how worried I felt when I realised that the very first major conference to come along after I moved to TechCrunch would be the one that pays my wages.

For weeks friends have been responding to my protests of impartiality with wry looks and knowing chuckles. “Sure,” they said, “even if the wifi’s shit, the venue’s freezing and there’s no food, you’ll still have to say nice things. Arrington’s not going to let you publish a hatchet job about his cash cow. The man is a renowned megalomaniac; worse than Stalin and Kim Jong-il added together.”

“Don’t be ridiculous,” I argued back, “that’s just propaganda put about by jealous rivals at lesser blogs. Arrington hired me for my fierce independence, not just because he wanted to make sure I’d toe the line when it came to the most important event on his calendar. No one would be that cynical.”

Right?

Well, we’ll find out soon enough. In a bold journalistic experiment, this week’s column is split into several installments, of which this is the first. The others will be filed on Monday and Tuesday, live from the conference hall, or from whichever after-party or fringe event I find myself at when my deadline hits. I’ll be working overtime to bring you a true and complete picture of the event, so if you spot a hyper-focussed figure, hunched away from the main throng, obsessively pecking away at a laptop when he should be drinking and having fun, that’ll be me. (Or possibly Gabe Rivera; you’ll know for sure by the shoes.)

My original plan was to use this first installment as a prologue, to preview some of the companies that will be launching on Monday and Tuesday and suggesting which pitches you should definitely check out. I wouldn’t give too much away, of course, but hopefully I’d give you an idea of the 50 amazingly revolutionary products that will be competing for the $50k grand prize, plus $4.7bn in advertising credits, 3.76m Beenz and a share in the fortune of the late Dr Clement Okon of Nigeria.

There are just two problems with this plan. Firstly, with the exception of Penn and Teller, I have absolutely no idea what start-ups will be pitching. Really. In the interests of impartiality – and laziness – I’ve kept well away from TechCrunch HQ, where I understand frantic last minute preparations are underway to make sure this year’s event is the best ever. MG is charging his iPhones, Arrington is practicing his cynical stage-stare, Lacy is ironing her ‘I *heart* Brazil t-shirt, Daniel Brusilovsky and the interns are doing all the actual work – that kind of thing. But I’m staying behind my Chinese wall. Until yesterday I hadn’t even bothered checking that the venue was the same as last year, or confirming that I actually had a ticket.

(It is. I have.)

The second problem is that I strongly suspect this year’s companies will fall into the category of evolutionary, rather than revolutionary. Which is probably a good thing. The market being what it is, it makes a lot of sense to play safe: develop something that users and investors can easily get on board with, make some revenue, keep up repayments on your home, ride out the storm.

The fact that last year’s winner, Yammer, was an evolution (’clone’ is such an impolite word) of Twitter is a case in point, and it wouldn’t suprise me if the selection panel have chosen similar kinds of businesses this year. Which is great for those who value tried and tested ideas and solid business models but terrible news for a columnist who gets off on mocking the sick and jeering the lame.

But, then again, I could be completely wrong. I mean, if this year’s selection really does err on the side of caution, how does one explain Penn and Teller? These are hardly men renowned for safe ideas; the last time I saw Teller thinking inside a box, Penn poured in a swarm of bees and did something decidedly innovative with a can of gasoline. So perhaps their presence is a hint that this year’s event will be one filled with ridiculously bold ideas, chosen to inject a much-needed shot of adrenaline in the arm of an industry flirting with the doldrums.

And yet that possibility doesn’t quite feel right either. No, actually, the more I think about it, the more I suspect that Penn and Teller’s attendance is indicative of a much more cynical plot altogether.

Just consider the evidence: a few weeks ago when Arrington asked for my bio for CrunchBase, I mentioned the odd factoid that I used to be a magician. Four weeks later and – lo! – Penn and Teller, the magicians’ magicians, are slated to pitch at TechCrunch50. Coincidence? I hardly think so.

A far more likely explanation is that my friends were right about Arrington all along. The poor man really is so desperate to ensure that my TechCrunch50 review is positive that he’s selected each of the participating companies based purely on how likely they are to appeal to me, and me alone. The other 1999 attendees be damned, all that matters is getting my journalistic thumbs up.

It’s an audacious plan. And you know what? It might just work. Especially if he’s chosen such me-focussed companies as…

  • DoucheBall
    An evolution of the Foursquare/Dodgeball concept, designed to appeal to men who, for whatever reason, want to avoid running into any of their ex-girlfriends. Whenever a previous flame checks into a venue, an alert is pushed to the man’s phone allowing him to stay well clear until the danger has passed. Much like Foursquare, there’s a fun game element too, with badges to be won based on certain patterns of behaviour. By default, all users are awarded the “Player, please” and “Coward, grow up” badges at sign-up.
  • Am I Fired Or Not?
    You know how it is – you have multiple freelance gigs, any of which you could lose at a moment’s notice by writing unforgivably navel-gazing columns about yourself and your friends. Combined with industry-wide budget cuts and publication closures, keeping track of who still employs you can be a full time job. But not any more! Introducing ‘Am I Fired Or Not?’ – the Friendfeed of firing; the RSS of redundancy. Simply add each new employer as they hire you, and be instantly notified when – a few weeks later – they come to their senses and remove themselves.
  • WhoreSquare
    Sure, services like Skimlinks provide a neat way for site owners to make extra revenue by turning key words and phrases into affiliate links. But some editors are uneasy at the idea of shilling to their readers under the guise of producing impartial content. If you’re one of those editors then WhoreSquare is your perfect compromise. Simply install this free plugin and every single word on your blog will be instantly transformed into an affiliate link to my brilliant book, Bringing Nothing To The Party: True Confessions of a New Media Whore. As an added bonus, every image, including your site’s own logo will be replaced with a gigantic animated gif of me holding the book, and waving. Sure, your readers are still being sold to but, trust me, they’ll thank you for it.
  • BlackoutCast
    Heading out for a quick drink? Want to record everything you say and do after 10pm so you can play it back in the morning and remember all of the people you need to apologise to / pay damages to / add to your avoid list on DoucheBall? There’s an app for that.

Exciting products, all, as I’m sure you’ll agree. And each absolutely guaranteed to get a much-needed positive review from me next week.

Perfect! See you all on Monday! I’ll be the cold, hungry one in the corner, swearing about the fucking wifi.

Crunch Network: MobileCrunch Mobile Gadgets and Applications, Delivered Daily.

TechCrunch50 Conference 2009: September 14-15, 2009, San Francisco




Interview: Vinod Khosla Is On The Hunt For Great Technologies

12 Sep

7296_largearticlephoto

In venture capital, Vinod Khosla likes to go his own way, which is why he’s been so successful. He was the founding CEO of Sun Microsystems, and then moved to venture capital and became a star partner at Kleiner Perkins, where he backed Juniper Networks, Cerent (sold to Cisco for $7 billion) and NexGen (sold to AMD and formed the basis for its challenge to Intel). About five years ago, after becoming a billionaire, he left Kleiner and started Khosla Ventures to invest his own money. He was mostly drawn to clean tech at a time before it was popular, but still kept his hand in Web and other tech startups (Aliph|Jawbone, iSkoot, RingCentral, Tapulous, iLike, Slide, Xobni). Khosla Ventures already has more than 50 companies in its portfolio (see slides below).

Earlier this month, Khosla raised $1.1 billion for two new funds, taking money from outside investors for the first time. I spoke with Khosla on the phone about his new fund, his approach to investing, clean tech and more.  He compares Web startups to water startups, dismisses entrepreneurs who think about exits before building value, and contends that cleantech companies can command as high margins as hardware or software companies.  “It’s a business strategy decision,” he explains.”

In the interview, Khosla talks about his investments in Aliph, RingCentral, eASIC, iSkoot, and Xobni. In terms of what he’s looking for, he declares “we love material science.” And in his seed fund, in particular, he says, “We’re not looking for completeness in things. We’re not looking for business plans. We are not looking for meeting every fiduciary requirement of an investor. We are looking for great technical ideas and great technologists.”

The 25-minute interview and full transcript are below. I’ve bolded parts for emphasis.

icon for podpress Vinod Khosla TechCrunch Interview: Play Now | Play in Popup | Download

Interview Transcript

Mr. SCHONFELD: Well thanks for taking the time to speak to me. You just recently raised a pretty large fund or actually a couple of funds, right, $1.1 billion for two new funds. And I believe this is the first time you really took outside money. Can you talk a little bit about that whole fund-raising process and why you decided to reach to outside investors?

Mr. KHOSLA: I think my general feeling is the scale of the opportunity we see is pretty large. You know, when I started doing things on my own, I was figuring – remember it was a very nascent market. And there was a lot that was unknown about the renewable marketplace in 2004, early 2003 when I was planning on it. The world does change for the better. Much larger opportunity set and it probably requires, you know – there’s more opportunity than I would have thought five years ago.

Mr. SCHONFELD: Right. Now, you have been really focusing on this area specifically for five years. While still, you’re still making an investment in more traditional web companies and the type of technology companies you’ve been investing in for years. But can you just tell me a little about the difference in the dynamics between the companies that are renewable energy companies versus the companies that our readers probably are more familiar with, web companies and hardware and even chip companies.

Mr. KHOSLA: Yeah, still…

Mr. SCHONFELD: There seems to be a disconnect, even in the Valley, between the cultures of these two types of tech companies.

Mr. KHOSLA: You know, I find that a pretty narrow view on behalf of people who sort of repeat that, I’ll call it a platitude for now. In the following sense, if you look at a venture firm like Kleiner Perkins and look at their portfolio, I would guess that 20 percent of the portfolio —and this is before renewables—ends up in things that are purely capital-intensive like biotech. 20 percent ends up in really capital-intensive stuff like biotech. 20 percent ends up in capital-light things like a Web start-up, let’s say, taking less than $30 million. So, 20 percent will take less than 30, 20 percent will take more than 300. And then the remaining 60 percent ends up in the middle taking, oh, you know, the bulk of the portfolio in venture takes between $30 million and $75 million or a hundred million. I think the profile in renewables will look exactly the same. And so, if you’re a broad-based venture firm and you do biotech and you do some of the capital-intensive projects, your renewable portfolio will not look that different.

Not everything in the world is building power plants or build biofuel facilities. There are plenty of things that are in the middle.

So if you’re doing LED lighting, it is just like a chip start-up. If you’re doing a new air-conditioner, it’s like a small equipment start-up, or telecom gear start-up. If you’re doing water, it’s like a Web start-up, at least the ones we’ve done.

Mr. SCHONFELD: How is a water startup like a Web company?

Mr. KHOSLA: Well, for 15, 20 million dollars, they’ll have products in the marketplace and be able to be cash flow positive. Less than $25 million, I would guess, because they’re making membranes. Then you make a membrane, they put it into existing systems. Now, they could have a capital-intensive model and build a desalination plant but they’re not going to. They’re going to build a membrane that goes into existing desalination plants. And so, it’s a very simple model and in all those – in almost all these cases that opportunity exists. Even in the extensive biofuels area, where you’d think it’d be very capital-intensive, you know, it’s easy to cut deals like LS9 announced one with Proctor & Gamble. That’s publicly announced. You can look that up, and make sure it is capital-light. There are companies that are pursuing licensing strategies that are also relatively capital-light.

MR. SCHONFELD: Already you have what, about 50 companies in your Khosla Ventures portfolio, somewhere around there? MR. KHOSLA: More than that. I don’t know the exact count but yes, more. Well above 50.

MR. SCHONFELD: So the new fund will be used for follow-on investments to the existing portfolio as well as new ventures or is it – or the existing portfolio is already taken care of with the capital allocated to the previous funds? MR. KHOSLA: Well, both of the funds will be new investments. But there are provisions for existing portfolio companies to get in, you know, we’re not going into the details but the bulk of the funds will be new investments.

MR. SCHONFELD: And do you see going forward the mix being pretty much the same? It seems like it’s two thirds clean tech and one third more traditional tech. MR. KHOSLA: Yeah. We do expect the mix in the future to look similar to the mix we’ve had in the past.

MR. SCHONFELD: Let’s take both of these techs one at a time. So, the Clean Tech companies are – are these located all over the place? Are these Silicon Valley companies and what’s your criteria for investing in these companies? I mean, at first glance a lot of these companies seem like material science companies or companies that other investors maybe wouldn’t even look at or would pass on because it’s not – it’s not a familiar model to them, right? So, you’ve invested in a lot of technology companies. Obviously, the problems they’re trying to address are large, but in terms of the actual business model and economic models of these companies, where’s the leverage?

MR. KHOSLA: Well, you know, first because it’s a diverse area and there’s no one business model. There will be a range of business models that will be used and will make sense and just like any other tech start-up, these companies are run by entrepreneurs who are pretty damned adaptive. You know, they’ll move pretty quick and adapt to whatever the environment says.

MR. KHOSLA: If the market changes, the money is available or the money is tight, they adapt to that. These things entrepreneurs do all the time. You saw that in the dot-com thing. There were people who could use a hundred million in the dot-com, and people who could adapt and go back to running on a million dollars a year. We saw that in dot-com companies and I think the same is going to be true in this space. And because the space is so large you’ll see a lot of diversity in the range of business models. I forgot the first part of your question.

MR. SCHONFELD: I can rephrase it. What are you looking for when you’re going to make investments in this area, what are the key…

Mr. KHOSLA: To your question, we love material science. We love serious technology innovations and there is a strong bias towards large technology innovations that are sort of disruptive to the current market. And that is very much a charter of what we are doing and we don’t mind larger technology risks especially in the smaller seed fund, which is really geared towards science experiments, which other people generally, as you say, won’t do.

The main fund will look like any venture fund and we’ll invest like any other. We’ll do seed, A and B and C investments. And there the risks probably will be a little less of the speculative stuff the seed fund might do. And I agree with you, there will be fewer people in the domain of the seed fund but the seed fund will do things that take a million dollars here, our $2 million there to roll out a really radical technology idea. And then it becomes a regular business plan.

In that stage, in the seed fund, we’re not looking for completeness in things. We’re not looking for business plans. We are not looking for meeting every fiduciary requirement of an investor. We are looking for great technical ideas and great technologists and yes, lots of PhDs in hard-core science disciplines.

Or just wild ideas that sort of have huge upside potential and sometimes may not need a radical technology breakthrough. So Xobni, which we did in e-mail , is an example of something that would be—in IT that fits into the seed fund because it’s a wild idea to do e-mail in this day and age. It has gotten great traction. So, that’s what we are looking for in the seed fund. In the main fund, we look for more complete management teams and more complete technology.

Mr. SCHONFELD: But for Xobni, that seems at first like the opposite of what you’d be looking for because a lot of people might think that e-mail is done although obviously, it has a lot of problems.

Mr. KHOSLA: Well, in fact I would say most people wouldn’t invest in e-mail because they think e-mail is done. In that case, it was an idea that we thought compelling and without going into the details, users have adopted it and used it enough to prove to us that it is compelling. And so all I’m saying is, we will do non-technology IT stuff in the seed area. We’ve just done another seed that I won’t mention but it’s not renewable but green, it’s just a great idea in a completely wild space that most VCs wouldn’t even think of touching. But it’s a regular technology start-up. And hey, great, so we are open minded on what we are looking for. On the green side, generally it should focus on the technology, technologist, a breakthrough innovation, not just a minor iteration.

Mr. SCHONFELD: Looking at your portfolio, overall which of the companies are the most mature? Have you had any, have there been any exits from the portfolios so far or -

Mr. KHOSLA: You know, we’ve had some – we’ve had a couple of sales and I don’t know which ones we’ve talked about publicly. They’ve been OK, good returns. So, you know, on average sort of a few times our money. Nothing I’d call a home run today but in terms of maturity, obviously, Aliph or Jawbone is a pretty exciting start-up for us. You know, a couple of, sort of nine digit revenues and cash flow positive and all the things you’d look for in a mature company. And you know, and so, eASIC is doing pretty well in semiconductors, we’re happy with that. Let’s see, iSkoot is doing really well in the mobile space. I’m trying to pick different areas.

You’ take something like RingCentral. It doesn’t need any more money or financing, it is relatively mature recurring revenue business – not really worried but you know, we could sell it tomorrow. We have not been in a rush to sell it. We don’t care about exits as much. We care about building fundamental value. So, in that sense we are a little bit different than other investors. Our focus is not on exit. In fact if you talk to any of my entrepreneurs, I’m generally saying don’t sell the company when other investors want to sell. I’d much rather focus on building long-term value in building companies rather than worrying about exists.

In fact, here is the thing, if a business plan talks about exits in the first two or three pages, I throw it out of the basket because I think, culturally it’s the wrong kind of entrepreneur for us. I literally if they talk, or mention exits in the first, say, in the executive summary or the first three pages of a business plan, it’s two strikes against them right there because I’m not interested in people where exit is top of mind. We care about building companies and building values. And that’s sort of the kind of culture we’re trying to do at Khosla Ventures.

Mr. SCHONFELD: Right, so, what advice would you have for entrepreneurs who you know are looking at different options? I mean, when is the right time to sell and when is the right time to keep going?

Mr. KHOSLA: You know, we could sell Aliph today. We could keep the cash flow positive company going. I’d rather take it towards an IPO. RingCentral is cash flow positive, going, you know, over a 100,000 small businesses as customers. We could sell it today but I still think, there’s time to generate value. It depends on what’s going on internally. If there’s good growth prospects and more value to be built then you go build that value instead of trying to get an exit. Wide Orbit is cash flow breakeven and sort of mature. You’d call it a mature company by venture standards, we’re not interested in, you know, getting out. Now having said that, if somebody comes with a great offer, we’ll always look at it. You know, we’re not opposed to exits. All I’m saying is it’s not the first thing we worry about. We worry about building value and building companies.

Mr. SCHONFELD: Right. And so what should entrepreneurs take from the fact that you were able to raise this $1.1 billion fund which I think is – it’s two funds but it was a sort of a single raise, right? Which I think is the biggest in several years. Is that just because you’re Vinod Khosla or do you see something – you see some -

Mr. KHOSLA: You know, I think the message is there are plenty of me-too two investors and there’s good investors around and money from – new money for that kind of thing is tight. But if you’re trying to do something different like we are, then investors, limited partners are willing to put up the money for it. I mean, and there’s definitely, we’re very active with new investors. We’re looking for ventures and our LPs just want us to take the risk for a file I just talked to you about. And there is appetite for risk.

Mr. SCHONFELD: Do you think that we’re going to be seeing more money flowing into venture capital? There’s been a big debate as whether there’s been a reset or not, you know, for investments going to venture capital and you know, just the whole financial crisis and how that impacted limited partners and how big institutions, you know, are rethinking their allocation to venture as an asset class. Is this an anomaly or -

Mr. KHOSLA: You know, my bet is big institutions will continue investing in venture capital but they’ll be more selective. But I don’t think, you know, frankly, we could have raised a lot more money if we wanted to if we had the people to put it to work. So I do think big institutional investors will continue to fund venture capital, but they will be much more selective and not every venture capital group will get follow-on funding. You know, it’s not too loose in my view and I think that’s going to change, and that’s a good thing.

Mr. SCHONFELD: And what’s your view of the IPO window? Will that ever really open up again or are there fundamental structural phenomena that is keeping it down not just the economy, but you know, everything from Sarbanes-Oxley to -

Mr. KHOSLA: I am pretty sure it will open up again. When is a little hard to predict and that’s why larger funds and deeper pockets are better for both venture funds and for entrepreneurs. I mean, today if I were an entrepreneur, I’d be very careful about only going with people with deep pockets. Because it matters. Now much more than it did before.

Mr. SCHONFELD: So if you’re giving advice to – if I’m an entrepreneur looking for different areas to go into and assuming that I can pull together a team with the required expertise, you know, what’s the counter-intuitive sort of space to go into right now? I would even say Cleantech, there’s a lot of startups out there . . . Mr. KHOSLA: You know, my advice to entrepreneurs is to go into the area of their expertise.

Mr. SCHONFELD: What’s the company that you would invest in in a second, but you haven’t really found it yet? What’s the problem that isn’t being solved by the companies that you’ve looked at that needs solving?

Mr. KHOSLA: Well, for example, storage for electricity is not a problem that has been solved. So, it is not a problem that has been solved.

Mr. SCHONFELD: For portable storage, for large…

Mr. KHOSLA: Well, both portable and stationary storage is not a problem that’s been solved. There’s lots of opportunities in bio materials so you know, in information technology there is, like low power is still a big deal. And so it’s hard to sort of single out areas and I see opportunities and interest, in business trends in almost every area.

Mr. SCHONFELD: Right. So what are your feelings about your first company, Sun Microsystems, being acquired? Mr. KHOSLA: You know, I don’t want to - I think it’s better Oracle acquired it and stayed in the Silicon Valley culture than, say, IBM acquiring it. But frankly, you know, that was a long time ago for me.

Mr. SCHONFELD: Where do these new cleantech companies fall? Are they closer to – do they look more like an industrial company when they mature or do they look closer to, you know, a hardware company or do any of these have software-type margins and how is that possible?

Mr. KHOSLA: Yes, it’s possible. You know, in each case, it’s a business strategy decision. I generally disagree with most of the very high margin opportunities. Why? Because it’s a business strategy tradeoff: the lower the margin you take, the faster you grow.

Yes, a Juniper can do 65% margin, but I tried really hard to convince them to go with 50 percent. Actually, it just increases market penetration faster. And so what are you trying to achieve?

And there are times where . . . take somebody like Infinera. I haven’t been on the board for a couple of years so my data is old. But we had a tradeoff between getting 10% margin on the chassis and 80% margin on the cards, or getting 30, 40, 50 percent margin on the total thing. And one was immediate revenue and margin, and the other was locking in lots of chassis with customers at low margin and then they kept buying line cards from you for ten years. It’s a business strategy question and it worked very well for Infinera. So I think this is a red herring.

Every one of our companies has the opportunity to go after niche markets or a large market. And the larger the market, the more aggressive you have to be.

Mr. SCHONFELD: OK, great.

Mr. KHOSLA: OK.

Mr. SCHONFELD: Thank you for taking the time. I appreciate you taking time on your schedule to talk to us.

Mr. KHOSLA: Great. Thanks a lot.

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Rhapsody iPhone App Underwhelms, for Now

11 Sep

img_0615Rhapsody, which started a streaming music revolution in 2001 as the first company to offer songs from a big catalog for a monthly fee — only to see its first-mover lead eaten up by the likes of YouTube, MySpace and iTunes — is bidding on continued relevance with a new iPhone app release Thursday. But it’s an occasionally choppy, under-featured piece of software that feels as though it was rushed into the iTunes store. In the initial release, at least, it seems unlikely to win over new converts.

To be sure, there is a lot to like here: 3G and WiFi streaming from a massive library of music, playlists curated by experts and celebrities, charts, playlist sharing, playlists that sync across the mobile and desktop experiences, a savable queue to which you can add music from various parts of the service. It has a seven-day free trial, detailed genre listings and unique band bios written by legions of Rhapsody staff over the years, while the competition mostly uses the same artist data.

The app also succeeds in providing Rhapsody’s central promise of letting Rhapsody To Go subscribers ($15/month) listen to anything in its entirely immediately without committing to ownership: I found myself listening to a Patton Oswalt comedy album that I probably won’t bother purchasing, although it was worth checking out. Rhapsody and other on-demand music subscriptions clearly encourage the listener to explore new audio worlds by putting millions of tracks at their fingertips for the cost of about 15 tracks a month (fewer if DRM free) on iTunes.

But Rhapsody’s app isn’t ambitious enough to make a big splash, and our testing exposed glitches. Playback stuttered when we loaded certain screens, even with a fast WiFi connection (we thought skipping records were a thing of the past), and some screens seemed to take too long to load.

On top of that, there’s no offline playback mode, which is a crucial feature in this large, spread-out country where AT&T’s 3G cellular data network often fails to deliver fast enough to support high-quality streaming audio. This is due in part to all of the iPhone users streaming music and other data on the network, so it’s a problem that could get worse before it gets better. Even in environments with decent coverage, you can’t access streaming music from subways or airplanes without an offline playback mode. And as my testing showed, streams can skip when you’re connected via broadband WiFi, so offline mode would be a helpful feature even for use within the home.

Rhapsody said it plans to add an offline playback mode in a later release. But by not including it right off the bat — and by delivering a less-than-completely-smooth user experience — the company has left the door open for competitors like Spotify, which has yet to launch in the U.S. but can already cache big playlists on the iPhone’s local memory so you can rock out no matter what your internet connection is like. Offline playback is also a crucial feature for owners of the first-generation iPhone because AT&T’s slower Edge network can’t support music streaming.

The smartphone revolution should be a boon to Rhapsody because it’s putting connected mobile devices in so many hands and obviates the need for outmoded DRM technologies that were required to provide unlimited music subscriptions. (Nobody notices it, but the music in mobile apps might as well be DRMed — the only way to turn it into an MP3 is to record the output.)

We thought Spotify’s offline streaming mode would keep its app out of the iTunes app store, because playlist caching competes so directly with the song downloads sold by Apple in the iTunes music store. Spotify bet that Apple would approve its app even with the offline playback mode, and it was right. If Rhapsody had shown the same fortitude, this would be a stronger offering. The company’s reticence to gamble on that feature is completely understandable, considering Apple’s reputation for rejecting apps, but nonetheless the decision could cost Rhapsody the first-mover advantage when it comes to offline subscription playback on the iPhone, assuming Spotify manages to make good on its promise to launch here by the end of the year.

Rhapsody should pick up another trick from Spotify, while they’re at it: the ability to collaborate on playlists with friends and/or strangers. Rhapsody already allows users to email playlist links to each other,so why not let them collaborate on creating and editing them?

That said, Rhapsody, formerly TuneTo and Listen.com, is a battle-weary veteran that has already witnessed several generations of much-hyped competition bite the dust, while it soldiers on. The company will almost certainly release another version of the app that solves the problems mentioned here. But considering the pace at which smartphones are taking off as music devices, and the pace of things in general, Rhapsody can hardly afford to take it slow with its mobile app strategy.

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TechStars Debuts Nine Startups In Boston

10 Sep

Editor’s note: The following report comes from Don Dodge, who blogs at Don Dodge on The Next Big Thing and is a business development executive for Microsoft. TechStars is a startup accelerator program that selects about ten companies and provides funding of $18,000 per team, as well as free office space, operational support, and mentoring from top investors, entrepreneurs and business leaders. TechStars operates annually in Boulder, Colorado and Boston, Massachusetts.

TechStars has now been operating for three years. Three of the original ten companies from 2007 have already been acquired (SocialThing by AOL, Intense Debate by Automattic, and Brightkite by Limbo). In February, we covered the news that TechStars had expanded to Boston. Today, TechStars debuted nine new startups from the inaugural Boston class. The teams presented on Thursday to about 200 VCs and Angel investors for the first time. These companies are about three months old and have two or three founder employees. Don was in attendance today and these are his notes on the startups that presented at Microsoft’s New England Research and Development Center (MS-NERD)

TEmpMine

TempMine is looking to change the temporary staffing market. The company believes that they’ve found a way to make the temps, employers, and agencies happier with a single solution. Temp workers create a profile on TempMine that is automatically updated as placements occur, providing more transparency and traceability to the process.  Employers can search directly for temps across the inventory of multiple agencies, finding the right fit. Agencies retain control over placements of their best temps. The temp agency only gets involved after the employer finds the exact temp they want. There is no cost to employers or temps to use TempMine, but they do take a 1% commission from the agencies. It is an $86B industry, so 1% can add up.

LangoLabLangoLab is the most entertaining way to learn a new language—by watching popular TV shows and videos with subtitles. LangoLab leverages the American media machine that is constantly churning out entertaining content and then provides an engaging “watch and learn” experience complete with translations, definitions, user generated language notes, and self testing.  Many people have learned English just by watching TV with subtitles, and this is the online equivalent. English as a second language is the largest market. As an example, Rosetta Stone had $250M in revenue last year, and the total market is around $30B.

LocalyticsLocalytics provides mobile usage data and analytics for the mobile market, similar to companies such as Flurry and Medialets. Localytics says that it has both real time and “deeper” analytics than the competitors, allowing you to slice and dice the data in a variety of ways to gain better and more immediate insight into the usage of mobile applications. They also explained that they’ve open sourced critical components so that developers can know exactly what they’re putting into their applications, and that their mobile components are highly optimized for performance. Localytics is cross platform and already supports Blackberry, Android, and iPhone applications, with Windows Mobile, Symbian, and Palm planned for the near future. Localytics uses the Freemium model: free basic service, with paid premium services. They already have 60 customers, adding 10 new customers each week, and they just launched.

AMpIdeaAmpIdea is working on web-enabled baby monitoring as a platform for delivery of various services such as video monitoring, sleep tracking and analysis, statistical comparison, music streaming, and even an integrated baby encyclopedia (Baby 411) which suggests techniques to soothe sleeping babies based on age. While they’re at it, they’re using wifi as the delivery mechanism for audio and video monitoring, which eliminates the static and range issues that plagues traditional baby monitors. For new parents money is no issue when it comes to safety and a good night’s sleep. The sleep scheduling monitor keeps a record of when the baby is sleeping and waking up over time. This helps the parents schedule when to put the baby down for naps and night time sleep. AmpIdea sells the monitor hardware and charges for additional services.

HAveMyShiftHaveMyShift has built a tool that allows hourly shift workers to trade shifts online. The company is using a grassroots approach and encourages employees to sign up and trade shifts with or without the blessing of the company itself.  They’re seeing strong viral adoption in the Chicago area market where, for example, 80% of Starbucks stores there already use the application. Many of the listings offer “bonus money” to tempt others who work for the same employer to pick up a shift, and last-minute shift changes can be filled with paid emergency promotional placement. HaveMyShift makes money by taking a percentage of the bonuses offered to other workers to cover a shift. Absenteeism costs US employers more than $200M every day. There are 74M hourly workers in the USA, working 888M shifts. HaveMyShift says that it’s simply facilitating a process that goes on anyway, and making it easier on everyone involved.

OneFortyoneforty is creating an app store for Twitter applications, open to any developer who wants to build and sell a Twitter app. The company organizes the apps by category, allows for ratings, media coverage, profiles (showing what applications are used by various users), and the necessary e-commerce infrastructure. Oneforty takes a percentage of every sale. Funded by angel investors just 15 days after the start of TechStars, the company is also advised by Guy Kawasaki who says that oneforty founder Laura Fitton (@pistachio) was a major influence on his initial use of Twitter. Laura also taught Twitter for Business at Harvard Business School.

Accelgolf logoAccelGolf.  30,000 golfers are already using AccelGolf, after just 3 months in beta, for stroke tracking, range-finding, and personalized improvement of their golf games. The company showed off their BlackBerry and iPhone applications and explained that the heart of their system is really the community of avid golfers who are now connecting and building their own social network. AccelGolf offers personalized improvement tips by analyzing strokes of golfers who are just slightly better than you, and presenting areas for improvement based on your past performance.  AccelGolf suggests which club to use, and where to place the shot, based on your past performance on a specific course. In one example the company showed the iPhone application calculating odds based on past performance for landing a risky shot over a sand trap on a dog leg left. AccelGolf already has 70% of all golf courses loaded in their system. They use the GPS on your phone to determine your position and calculate distance to the pin.

BaydinBaydin uses email, and the words in the email, to create keywords to search for other relevant information. It is similar to Xobni, but goes beyond email data and searches all the files on your hard drive, and document repositories across your corporate network. It automatically launches the search in the background while you are reading the email, and presents the relevant results in a side panel in Outlook. The founder used an example from his first job where he designed a USB circuit board. He didn’t know that five other divisions had already designed similar boards. Baydin would have found references to this and saved him the effort of reinventing the same board. Baydin is an Outlook plug-in so it is easy to draw comparisons to Xobni here, but Baydin seems to be more focused on unlocking hidden corporate knowledge vs.. analyzing email that you’ve already received.

SensobiSensobi bills itself as a personal relationship manager (PRM) and also reminds me a lot of Xobni , but it goes beyond email and looks at phone calls and other activity on your phone contact list. In practice, it’s a BlackBerry address book replacement that shows you the last time you communicated with your contacts, who’s falling off your radar, and who you need to get back to quickly. You can set a reminder for each contact to remind you to connect with them within a specific time interval. It does this by analyzing the email, contacts, text messages, and phone calls on your Blackberry and then presenting your contacts in a relationship-focused view. For any contact you can see the last several communications of any kind with them. The team edition takes this one step further and allows co-workers to share and leverage a unified view of communications with each contact. Sensobi uses the Freemium model, with paid premium services for $50 or $100 per year. Over 6,000 downloads in just 6 weeks, while still in beta.

TechStars plans to bring about a dozen of the 19 companies from Boulder and Boston to San Francisco on September 30th for a “best of” repeat performance. Here is coverage of the San Francisco TechStars event from last year.

Information provided by CrunchBase

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Real-Time Search Outfit Collecta Releases API, Offers MacBook Pro for the Best App

10 Sep

Collecta, the real-time search startup we reviewed in May and again in June, is releasing their API today and announcing that the developer of the best application will receive a MacBook Pro.

“The API is really simple to integrate,” said Collecta CEO Gerry Campbell in a phone conversation yesterday. “It works very similar to the Twitter search API. We enourage that as a standard and wanted to make sure developers could easily pick it up and use it.”

Sponsor

Campbell had an interesting take on Collecta’s approach to the ever-more crowded real-time search space.

“Our focus is real web search,” he said, “not just the social web. We’re looking across the web everywhere to find timely items.”

And while other real-time search engines, such as OneRiot, have PageRank-eqsue algorithms involving backlinks and user influence to determine search results, Collecta’s results are ranked solely on timeliness.

“We believe really strongly in relevance. We’re just going about it in a different way. If you want to offer real-time search, you have to be true to the timeline. We give you not the summary of the story, but the story as it unfolds.”

Campbell said this type of result is good for searches on entities and events, and he and the rest of the Collecta team feel the API could be put to great use in weather or fantasy sports applications.

“We think publishers will find this very interesting to use for evergreen or static stories as a widget or sidebar,” he continued.

API calls are limited to 5,000 per hour for developers who have not established a relationship with the company, and Collecta does plan to charge for high-level API usage as part of their revenue model.

The company was funded by True Ventures to the tune of $1.85 million and is still figuring out how the product will be monetized.

“Obviously, we’re building a business here” said Campbell.”‘I ran search at AOL… I’m pretty well-versed in search-related business models.”

Although he noted that the startup is “still getting all the players on the field,” Campbell did reveal that the basis for Collecta’s business strategy will be offering creative solutions to brands and advertisers. “The reason I love search is because it’s the number one place where user value and advertiser value are completely aligned. When users are coming and looking to buy something, I expect there to be those opportunities in this kind of search, as well.”

Discuss


Survey Monkey Growing Like A Weed, Fills Out Exec Team

8 Sep

Portland-born Survey Monkey, a site that lets users create surveys for customers, is a ten year old startup that mostly flew below the radar until last year. Ryan Finley started the company ten years ago in Madison, Wisconsin when he was a year out of college. Five years later he had moved it to Portland and hired his brother Chris to help him.

They never raised outside funding and grew the business to a rumored $30 million in revenue in 2008, with 85% EBITDA margins. This year revenue will be more like $45 million, we’ve heard (the company won’t comment).

That’s when the big money rolled in. Spectrum Equity Investors and Bain Capital Ventures injected capital into the company earlier this year, the founders took most of it off the table, and ex-Yahoo exec Dave Goldberg was brought in as CEO.

Today Survey Monkey has offices in Menlo Park (the former CBS Interactive offices) and 20 million monthly unique visitors, says the company. They have 32 employees, up from 14 a year ago, and the product continues to grow like a weed.

Goldberg has also brought in a new executive team to help him handle the growth, and says that the company will soon open an office in Europe for customer support.

New execs include VP Engineering Selina Tobaccowala, who was previously an exec at Ticketmaster’s Europe division, and was the cofounder of Evite. New VP Finance Noreen Bergin spent five years as SVP of Finance and Corporate Controller for Netscape in the 90s, and VP Business Development Tim Maly just ended a six year run at Google. Most recently, Maly led the Inside Sales and Sales Strategy & Operations teams for AdWords North America.

This is obviously a company on a roll, no matter how ugly you say their homepage is. Small businesses love this stuff, and are willing to pay for it.

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YouTube Angling to Offer Premium Movie Rentals

2 Sep

The Red CurtainMove over keyboard cat. YouTube, the net’s home to homebrew oddball videos, is looking to go pro with new, widely sought-after major studio films, according to The Wall Street Journal.

Unlike all of the rest of the content on YouTube, most of these videos will cost money, said the Journal, and will only be available to rent. YouTube stopped short of confirming everything in that article, which broke the news, but hinted that it’s largely accurate.

“While we don’t comment on rumor and speculation,” said YouTube spokesman Chris Dale by phone, “we hope to expand on both our great relationships with movie studios and on the selection and types of videos we offer.”

Lions Gate Entertainment Corp., Sony Corp., and Warner Bros. are each in talks with YouTube to offer premium movie rentals on a time-limited, streaming basis, according to the article, with the details of each arrangement varying slightly. According to WSJ’s sources, the price of a new movie rental will likely be $4 (the same price Apple charges). But by contrast, iTunes customers can download movies and watch them without a broadband connection.

In addition, some movies will be available for free viewing with ads, according to the WSJ. Those videos will most likely be preceded by one of the more profitable pre-roll ads YouTube rolled out a few months ago.

After years of functioning primarily as a clearinghouse for amateur videos, YouTube is making a serious run for the money to succeed as a premium content destination.

On top of this rumored movie rental service, its Vevo music spin-off will offer “premium” music content — possibly including original series produced by the likes of CBS and NBC. That collaboration with Universal Music Group has already signed Sony Music and is slated to launch by the end of the year. In addition, we’ve heard rumblings that the site could eventually launch a live music concert streaming service — perhaps using the same streaming-rental system it’s setting up with the studios.

As for this movie rental service, it’s future is unclear, but nobody can deny that YouTube is a force to be reckoned with. Consumers don’t currently think of YouTube as a place where you pay to watch movies, but the site remains nearly synonymous with online video. That gives it a good chance to catch up with already-established premium sites such as Hulu, Netflix, and iTunes.

If premium movies start appearing in YouTube search results with a little “rent” button next to them on the same day they’re released on the DVD format, both Google and the movie studios could benefit from a significant additional revenue stream. Given that Google bought YouTube for $1.65 billion nearly three years ago, that would be a nice change.

Considering the rate at which YouTube is cutting deals with high-end content providers in the music and movie industries and this new (for YouTube) concept of charging money for content, perhaps predictions are correct that the notoriously profit-free site could be in the black by year’s end.

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Photo courtesy of NCBrian

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