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TC50: DataXu Optimizes Ad Bidding, Buying Across Exchange Platforms In Real-Time

14 Sep

DataXu is a Boston-based startup founded by a couple of tech entrepreneurs and MIT alums who are committed to making waves in the online advertising landscape by debuting the first real-time ad optimization system working across exchange platforms from the likes of Google, Microsoft and Yahoo.

Essentially, the aim is to bring more power to advertisers – rather than publishers – who are looking to increase the ROI of their online ad campaigns by making it easier for them to make fast decisions based on qualitative data and act on them virtually in real-time. Ad exchanges serve to float unsold and/or undervalued inventory in a pool to be bid upon by advertisers. On the marketplaces, sellers get guarantees about the impressions that will be sold for the highest bid price above the specified reserve, and buyers can use the exchange to supplement their online campaigns with low-cost impressions.

The DataXu platform values, bid manages and buys ads on an impression-by-impression basis, across the major ad exchanges and based on smart algorithms. The platform is said to be capable of processing hundreds of thousands of “ad decisions” a second, each returned in under 100 milliseconds, through automated, campaign-specific algorithms.

Founded in 2007, DataXu has raised $7.8 million to date from venture capital firms Atlas Venture and Flybridge Capital. The startup has been running its system in private beta on Yahoo inventory, is about to add Google’s upcoming Ad Exchange platform – which they say is in fact launching in the next few weeks and will be processing “hundreds of billions of dollars” a day – to the mix and has just added Havas to its roster.

Expert panel Q&A:

Q – Marissa Mayer: On a technology level, it looks impressive. My questions is: are you targetting people?

Ad buyers can build their own data profiles, so you can tweak it to fit your core audience. The Internet is becoming more dynamic, and what we’re doing fundamentally is make decisions quickly, change campaigns in real-time and learn from past behavior.

Q – Paul Graham: What’s the rocket science behind it, the core engine?

A: Our system is designed to find the features that matters for brand, really custom. Advertising is not a one-size-fits-all, you need dynamic, intelligent algorithms.

Q – Tony Hsieh: We’ve dealt with third-party pixels at Zappos, and it causes problems. How do you deal with that?

A: As soon as we can tie data together, we can work, so it doesn’t have to be pixel ads.

Q – Marc Andreessen: What’s your sales model?

A: we can paid on a CPM basis, like an ad server, but a percentage on the lift.

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TechCrunch50 Conference 2009: September 14-15, 2009, San Francisco




TC50: 5to1 Lets Publishers Regain Control Over Unsold Ad Inventory

14 Sep

Remainder aka remnant advertising are not exactly widely known terms, but the average person browsing the web for content knows perfectly well what it is. Anyone who’s ever browsed their favorite news site and has been exposed to advertising units that seem totally off base with the publisher brand, or even completely – even if unintentionally – juxtaposed to the content that’s being viewed has been a ‘victim’ of ads that were placed just to fill up unsold ad inventory, which is what remnant advertising comes down to.

5to1, a startup with a high-profile founding team that includes former Fox Interactive execs Jim Heckman and Ross Levinsohn, has raised $4.5 million in seed funding to work on a solution that can turn remnant advertising into premium advertising. The company’s breaking out of stealth mode today at TechCrunch50 with a service that could rid both publishers and advertisers of the extremely ineffective ad campaigns that are basically only beneficial to the networks selling them.

The 5to1 system allows publishers to get in between the remnant networks and the ad inventory to give them more control over what will appear on the site, where and when. The company’s founder and CEO Jim Heckman dubs it a “Match.com meets iTunes for advertising” because it allows publishers to dynamically create ‘playlists’ of ad units of sorts and easily run both proper ads and potentially placeable remnant ads on variable places on their website(s).

Ultimately, the goal is to make it easier for content publishers to increase the quality of – and with it, the revenue that comes from – the ads that appear on unsold inventory without too much hassle. And if it takes off we’ll see a lot less of these horrible screaming ads that you’d never click on even if they held you at gunpoint.

Expert panel Q&A:

Q – Marissa Mayer: At Google, we agree that optimization can be done. However, what technology do you have for matching content to advertising, and how can you provide for larger-size networks with lots of inventory?

A – Jim Heckman: We’ve been in stealth for a year, but we’ve noticed that publishers like hearing about being able to match advertising with context and having control over it. We didn’t want to compete with the Google model, but we’re more like iTunes: you ‘play’ ads whenever you want. It’s no different than what Web 2.0 has done for content. So if you’re a tech blog on gadget, you can see what ads work for gadget news sites specifically. It’s not algorithmic, but more of a marketplace.

Q – Roelof Botha: Can you demonstrate better CPMs?

A: We can find ads so fast, even with hundreds of thousands of ads in the system, literally in seconds. You can drag and drop ads right in the rotation. We talk to publishers and they tell us that even if we get similar CPMs but just prettier ads that don’t curse with the content, they’d already be happy. But talk to us again in six months.

Q – Tony Hsieh: Does it take a lot of time for publishers to deal with your system, and what about scale?

A: We showed publishers in our beta test that it doesn’t take a lot of time to manage their advertising units on unsold inventory. They want to be involved, and they seem to be motivated with the speed of our system. The key thing is: the compiled results of the entire network shows the context of just one ad in seconds.

Q – Paul Graham: Humans can only do worse than the best optimization, right?

A: Pages are dynamic. What we found is that a vast majority of ads are not contextual, and we can fix that.

Q – Marc Andreessen: Regarding the chart, which side do you lean most to?

A: All inventory is not created equal, but I’d say just in the middle.

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TechCrunch50 Conference 2009: September 14-15, 2009, San Francisco




TC50 Panel: The Internet Is Killing Itself Softly With Remnant Ads

14 Sep

In between startup sessions at TechCrunch50, we are hosting a number of heavy hitters in a panel titled ‘Creating scarcity, value and brand protection as we face limitless ad inventory” in collaboration with AdMeld. On the panel we have Michael Barrett from AdMeld, Kenneth Fuchs from Sports Illustrated, Kal Patel from Best Buy, Peter Foster from Hi5, Jim Heckman and Ross Levinsohn from 5to1 and Aaron Broder from Gorilla Nation. TechCrunch CEO Heather Harde is moderating.

Talking about the dilemma that remnant ads pose to quality publishers, Ross Levinsohn cautions: “In many ways I think the Internet has killed itself to a degree because there was a notion that I will just add another page without maximizing the premium spots.”

Live blog:

Kal Patel is talking about Twelpforce, an initiative from Best Buy that taps into the essence of Twitter to leverage customer service.

Ross Levinsohn: Advertising doesn’t always work. Sometimes algorithms don’t function because it lacks a human touch. Big brands and advertisers need that, to not have machines take over where and when there advertising units appear.

Peter Foster: How low are we willing to go. It comes down to what are you wiling to accept and what aren’t you.

The real challenge to us as a publisher is to find a network that is truly premium.

Heather Harde: What percentage of inventory are you direct selling?

Kenneth Fuchs: We sell everything direct.

Peter Foster: We end up selling 5 to 10 percent.

Aaron Broder: Premium programs go beyond selling a box ad. It is really about connecting your ad with a marketer’s messaging. You obviously have to listen to the publisher and what they want.

Michael Barret: Typical publisher at AdMeld has 100 million impressions plus they can not sell directly, and they have direct sales forces. We’ve built this platform that allows publishers to tap into all of these different sources and concentrate on their direct selling.

Jim Heckman: You’re talking about campaigns that are built custom, programmed with a publisher. Something that will be complementary to the brand, ads that the user will relate to and not tune out.

When I was at MySpace, we had a 100 million (billion?) unsold ad impressions. Silicon Valley creates companies looking at the whole world of advertising, we are approaching a trillion unsold pieces of inventory.

When you have a nice ad followed by a fat belly ad after the sold inventory runs out, that hurts the publisher.

63% of all ads aren’t even looked at anymore, Consumers are tuning out.

90% of all ads are unsold, they are machine-based and pushed. So there is uplift, but when you disperse it among the inventory, the individual publishers are hurt.

Ross Levinhson: AT Fox Sports, 70% of the inventory was sold. If we sold out all the remaining inventory, I think in 2003, it meant only $250,000 in revenues. We made a determination that a quarter of a million dollars at that time wasn’t worth the hassle of policing it.

On MySpace, we had to create scarcity where there was no scarcity. So we had the homepage, ad networks were arbitraging. Tom shut that down, no more ad networks on that inventory. If you have a site like Hi5 or MySpace or Facebook, creating billions of impressions a month, you have to find a way to create some scarce inventory so you can talk to the Best Buys. They don’t want to be next to [remnant ads]

In many ways I think the Internet has killed itself to a degree because there was a notion that I will just add another page without maximizing the premium spots.

Kal Patel: We look at how does it actually show up in front of our customers.

Jim Heckman: What has happened is we are selling a small percentage of our quality content, and everything else is going to the remnant networks.

Peter Foster: Also back in the day there were a few dozen ad networks, now there are 500. That is the challenge, there are so many companies doing great work, but it is all being back-filled by the same inventory.

Jim Heckman: I think Ross is right. Creating scarcity in any business is essential. I think you are better off not selling an ad at all on your front age and protecting your ad integrity.

If you are Sports Illustrated and you have a story by a top writer with beautiful images. Do you really want to put a yellow teeth ad up there?

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TechCrunch50 Conference 2009: September 14-15, 2009, San Francisco




Apple TV gets a price drop

14 Sep

Apple has shaved the price of its 160GB Apple TV model to $229 and eliminated the 40GB version.

Dirt cheap: Techdirt bets on ‘free’ business models

13 Sep

Mike Masnick of the blog Techdirt is one of the Web’s most outspoken critics of copyright owners, but that doesn’t stop him from trying to save them.

WITTC50?: Want me to ignore the ridiculous conflict of interest and write a glowing review of TC50? There’s an app for that

12 Sep

monkeysHuzzah! It’s that time again! Time for TechCrunch50: where thousands of struggling entrepreneurs spend three grand they can barely afford to watch fifty of their peers dancing like malnourished bears for the approbation of Jason Calacanis! It’s like Christians and lions meets Satan’s own version of speed dating, with added Scoble! What’s not to love?

I’m sorry – you’ll have to forgive my cynicism, it’s just that I have to prove to you that I haven’t gone native.

You see, one of the main reasons I was hired by TechCrunch was for my traffic-driving habit of hurling faeces at unsuspecting industry conferences. Conferences like Jeff Pulver’s inexorably ill-planned 140 Characters in New York or Loic LeMeur’s très froidLe‘ in Paris – both of which saw the sharp end of my tongue when I was at the Guardian. I learned there that no-one cares when I talk about interesting start-ups or noteworthy trends – but when I textually assault a hard-working event organiser, the page impressions flow like gravy.

And so you can imagine how worried I felt when I realised that the very first major conference to come along after I moved to TechCrunch would be the one that pays my wages.

For weeks friends have been responding to my protests of impartiality with wry looks and knowing chuckles. “Sure,” they said, “even if the wifi’s shit, the venue’s freezing and there’s no food, you’ll still have to say nice things. Arrington’s not going to let you publish a hatchet job about his cash cow. The man is a renowned megalomaniac; worse than Stalin and Kim Jong-il added together.”

“Don’t be ridiculous,” I argued back, “that’s just propaganda put about by jealous rivals at lesser blogs. Arrington hired me for my fierce independence, not just because he wanted to make sure I’d toe the line when it came to the most important event on his calendar. No one would be that cynical.”

Right?

Well, we’ll find out soon enough. In a bold journalistic experiment, this week’s column is split into several installments, of which this is the first. The others will be filed on Monday and Tuesday, live from the conference hall, or from whichever after-party or fringe event I find myself at when my deadline hits. I’ll be working overtime to bring you a true and complete picture of the event, so if you spot a hyper-focussed figure, hunched away from the main throng, obsessively pecking away at a laptop when he should be drinking and having fun, that’ll be me. (Or possibly Gabe Rivera; you’ll know for sure by the shoes.)

My original plan was to use this first installment as a prologue, to preview some of the companies that will be launching on Monday and Tuesday and suggesting which pitches you should definitely check out. I wouldn’t give too much away, of course, but hopefully I’d give you an idea of the 50 amazingly revolutionary products that will be competing for the $50k grand prize, plus $4.7bn in advertising credits, 3.76m Beenz and a share in the fortune of the late Dr Clement Okon of Nigeria.

There are just two problems with this plan. Firstly, with the exception of Penn and Teller, I have absolutely no idea what start-ups will be pitching. Really. In the interests of impartiality – and laziness – I’ve kept well away from TechCrunch HQ, where I understand frantic last minute preparations are underway to make sure this year’s event is the best ever. MG is charging his iPhones, Arrington is practicing his cynical stage-stare, Lacy is ironing her ‘I *heart* Brazil t-shirt, Daniel Brusilovsky and the interns are doing all the actual work – that kind of thing. But I’m staying behind my Chinese wall. Until yesterday I hadn’t even bothered checking that the venue was the same as last year, or confirming that I actually had a ticket.

(It is. I have.)

The second problem is that I strongly suspect this year’s companies will fall into the category of evolutionary, rather than revolutionary. Which is probably a good thing. The market being what it is, it makes a lot of sense to play safe: develop something that users and investors can easily get on board with, make some revenue, keep up repayments on your home, ride out the storm.

The fact that last year’s winner, Yammer, was an evolution (’clone’ is such an impolite word) of Twitter is a case in point, and it wouldn’t suprise me if the selection panel have chosen similar kinds of businesses this year. Which is great for those who value tried and tested ideas and solid business models but terrible news for a columnist who gets off on mocking the sick and jeering the lame.

But, then again, I could be completely wrong. I mean, if this year’s selection really does err on the side of caution, how does one explain Penn and Teller? These are hardly men renowned for safe ideas; the last time I saw Teller thinking inside a box, Penn poured in a swarm of bees and did something decidedly innovative with a can of gasoline. So perhaps their presence is a hint that this year’s event will be one filled with ridiculously bold ideas, chosen to inject a much-needed shot of adrenaline in the arm of an industry flirting with the doldrums.

And yet that possibility doesn’t quite feel right either. No, actually, the more I think about it, the more I suspect that Penn and Teller’s attendance is indicative of a much more cynical plot altogether.

Just consider the evidence: a few weeks ago when Arrington asked for my bio for CrunchBase, I mentioned the odd factoid that I used to be a magician. Four weeks later and – lo! – Penn and Teller, the magicians’ magicians, are slated to pitch at TechCrunch50. Coincidence? I hardly think so.

A far more likely explanation is that my friends were right about Arrington all along. The poor man really is so desperate to ensure that my TechCrunch50 review is positive that he’s selected each of the participating companies based purely on how likely they are to appeal to me, and me alone. The other 1999 attendees be damned, all that matters is getting my journalistic thumbs up.

It’s an audacious plan. And you know what? It might just work. Especially if he’s chosen such me-focussed companies as…

  • DoucheBall
    An evolution of the Foursquare/Dodgeball concept, designed to appeal to men who, for whatever reason, want to avoid running into any of their ex-girlfriends. Whenever a previous flame checks into a venue, an alert is pushed to the man’s phone allowing him to stay well clear until the danger has passed. Much like Foursquare, there’s a fun game element too, with badges to be won based on certain patterns of behaviour. By default, all users are awarded the “Player, please” and “Coward, grow up” badges at sign-up.
  • Am I Fired Or Not?
    You know how it is – you have multiple freelance gigs, any of which you could lose at a moment’s notice by writing unforgivably navel-gazing columns about yourself and your friends. Combined with industry-wide budget cuts and publication closures, keeping track of who still employs you can be a full time job. But not any more! Introducing ‘Am I Fired Or Not?’ – the Friendfeed of firing; the RSS of redundancy. Simply add each new employer as they hire you, and be instantly notified when – a few weeks later – they come to their senses and remove themselves.
  • WhoreSquare
    Sure, services like Skimlinks provide a neat way for site owners to make extra revenue by turning key words and phrases into affiliate links. But some editors are uneasy at the idea of shilling to their readers under the guise of producing impartial content. If you’re one of those editors then WhoreSquare is your perfect compromise. Simply install this free plugin and every single word on your blog will be instantly transformed into an affiliate link to my brilliant book, Bringing Nothing To The Party: True Confessions of a New Media Whore. As an added bonus, every image, including your site’s own logo will be replaced with a gigantic animated gif of me holding the book, and waving. Sure, your readers are still being sold to but, trust me, they’ll thank you for it.
  • BlackoutCast
    Heading out for a quick drink? Want to record everything you say and do after 10pm so you can play it back in the morning and remember all of the people you need to apologise to / pay damages to / add to your avoid list on DoucheBall? There’s an app for that.

Exciting products, all, as I’m sure you’ll agree. And each absolutely guaranteed to get a much-needed positive review from me next week.

Perfect! See you all on Monday! I’ll be the cold, hungry one in the corner, swearing about the fucking wifi.

Crunch Network: MobileCrunch Mobile Gadgets and Applications, Delivered Daily.

TechCrunch50 Conference 2009: September 14-15, 2009, San Francisco




Interview: Vinod Khosla Is On The Hunt For Great Technologies

12 Sep

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In venture capital, Vinod Khosla likes to go his own way, which is why he’s been so successful. He was the founding CEO of Sun Microsystems, and then moved to venture capital and became a star partner at Kleiner Perkins, where he backed Juniper Networks, Cerent (sold to Cisco for $7 billion) and NexGen (sold to AMD and formed the basis for its challenge to Intel). About five years ago, after becoming a billionaire, he left Kleiner and started Khosla Ventures to invest his own money. He was mostly drawn to clean tech at a time before it was popular, but still kept his hand in Web and other tech startups (Aliph|Jawbone, iSkoot, RingCentral, Tapulous, iLike, Slide, Xobni). Khosla Ventures already has more than 50 companies in its portfolio (see slides below).

Earlier this month, Khosla raised $1.1 billion for two new funds, taking money from outside investors for the first time. I spoke with Khosla on the phone about his new fund, his approach to investing, clean tech and more.  He compares Web startups to water startups, dismisses entrepreneurs who think about exits before building value, and contends that cleantech companies can command as high margins as hardware or software companies.  “It’s a business strategy decision,” he explains.”

In the interview, Khosla talks about his investments in Aliph, RingCentral, eASIC, iSkoot, and Xobni. In terms of what he’s looking for, he declares “we love material science.” And in his seed fund, in particular, he says, “We’re not looking for completeness in things. We’re not looking for business plans. We are not looking for meeting every fiduciary requirement of an investor. We are looking for great technical ideas and great technologists.”

The 25-minute interview and full transcript are below. I’ve bolded parts for emphasis.

icon for podpress Vinod Khosla TechCrunch Interview: Play Now | Play in Popup | Download

Interview Transcript

Mr. SCHONFELD: Well thanks for taking the time to speak to me. You just recently raised a pretty large fund or actually a couple of funds, right, $1.1 billion for two new funds. And I believe this is the first time you really took outside money. Can you talk a little bit about that whole fund-raising process and why you decided to reach to outside investors?

Mr. KHOSLA: I think my general feeling is the scale of the opportunity we see is pretty large. You know, when I started doing things on my own, I was figuring – remember it was a very nascent market. And there was a lot that was unknown about the renewable marketplace in 2004, early 2003 when I was planning on it. The world does change for the better. Much larger opportunity set and it probably requires, you know – there’s more opportunity than I would have thought five years ago.

Mr. SCHONFELD: Right. Now, you have been really focusing on this area specifically for five years. While still, you’re still making an investment in more traditional web companies and the type of technology companies you’ve been investing in for years. But can you just tell me a little about the difference in the dynamics between the companies that are renewable energy companies versus the companies that our readers probably are more familiar with, web companies and hardware and even chip companies.

Mr. KHOSLA: Yeah, still…

Mr. SCHONFELD: There seems to be a disconnect, even in the Valley, between the cultures of these two types of tech companies.

Mr. KHOSLA: You know, I find that a pretty narrow view on behalf of people who sort of repeat that, I’ll call it a platitude for now. In the following sense, if you look at a venture firm like Kleiner Perkins and look at their portfolio, I would guess that 20 percent of the portfolio —and this is before renewables—ends up in things that are purely capital-intensive like biotech. 20 percent ends up in really capital-intensive stuff like biotech. 20 percent ends up in capital-light things like a Web start-up, let’s say, taking less than $30 million. So, 20 percent will take less than 30, 20 percent will take more than 300. And then the remaining 60 percent ends up in the middle taking, oh, you know, the bulk of the portfolio in venture takes between $30 million and $75 million or a hundred million. I think the profile in renewables will look exactly the same. And so, if you’re a broad-based venture firm and you do biotech and you do some of the capital-intensive projects, your renewable portfolio will not look that different.

Not everything in the world is building power plants or build biofuel facilities. There are plenty of things that are in the middle.

So if you’re doing LED lighting, it is just like a chip start-up. If you’re doing a new air-conditioner, it’s like a small equipment start-up, or telecom gear start-up. If you’re doing water, it’s like a Web start-up, at least the ones we’ve done.

Mr. SCHONFELD: How is a water startup like a Web company?

Mr. KHOSLA: Well, for 15, 20 million dollars, they’ll have products in the marketplace and be able to be cash flow positive. Less than $25 million, I would guess, because they’re making membranes. Then you make a membrane, they put it into existing systems. Now, they could have a capital-intensive model and build a desalination plant but they’re not going to. They’re going to build a membrane that goes into existing desalination plants. And so, it’s a very simple model and in all those – in almost all these cases that opportunity exists. Even in the extensive biofuels area, where you’d think it’d be very capital-intensive, you know, it’s easy to cut deals like LS9 announced one with Proctor & Gamble. That’s publicly announced. You can look that up, and make sure it is capital-light. There are companies that are pursuing licensing strategies that are also relatively capital-light.

MR. SCHONFELD: Already you have what, about 50 companies in your Khosla Ventures portfolio, somewhere around there? MR. KHOSLA: More than that. I don’t know the exact count but yes, more. Well above 50.

MR. SCHONFELD: So the new fund will be used for follow-on investments to the existing portfolio as well as new ventures or is it – or the existing portfolio is already taken care of with the capital allocated to the previous funds? MR. KHOSLA: Well, both of the funds will be new investments. But there are provisions for existing portfolio companies to get in, you know, we’re not going into the details but the bulk of the funds will be new investments.

MR. SCHONFELD: And do you see going forward the mix being pretty much the same? It seems like it’s two thirds clean tech and one third more traditional tech. MR. KHOSLA: Yeah. We do expect the mix in the future to look similar to the mix we’ve had in the past.

MR. SCHONFELD: Let’s take both of these techs one at a time. So, the Clean Tech companies are – are these located all over the place? Are these Silicon Valley companies and what’s your criteria for investing in these companies? I mean, at first glance a lot of these companies seem like material science companies or companies that other investors maybe wouldn’t even look at or would pass on because it’s not – it’s not a familiar model to them, right? So, you’ve invested in a lot of technology companies. Obviously, the problems they’re trying to address are large, but in terms of the actual business model and economic models of these companies, where’s the leverage?

MR. KHOSLA: Well, you know, first because it’s a diverse area and there’s no one business model. There will be a range of business models that will be used and will make sense and just like any other tech start-up, these companies are run by entrepreneurs who are pretty damned adaptive. You know, they’ll move pretty quick and adapt to whatever the environment says.

MR. KHOSLA: If the market changes, the money is available or the money is tight, they adapt to that. These things entrepreneurs do all the time. You saw that in the dot-com thing. There were people who could use a hundred million in the dot-com, and people who could adapt and go back to running on a million dollars a year. We saw that in dot-com companies and I think the same is going to be true in this space. And because the space is so large you’ll see a lot of diversity in the range of business models. I forgot the first part of your question.

MR. SCHONFELD: I can rephrase it. What are you looking for when you’re going to make investments in this area, what are the key…

Mr. KHOSLA: To your question, we love material science. We love serious technology innovations and there is a strong bias towards large technology innovations that are sort of disruptive to the current market. And that is very much a charter of what we are doing and we don’t mind larger technology risks especially in the smaller seed fund, which is really geared towards science experiments, which other people generally, as you say, won’t do.

The main fund will look like any venture fund and we’ll invest like any other. We’ll do seed, A and B and C investments. And there the risks probably will be a little less of the speculative stuff the seed fund might do. And I agree with you, there will be fewer people in the domain of the seed fund but the seed fund will do things that take a million dollars here, our $2 million there to roll out a really radical technology idea. And then it becomes a regular business plan.

In that stage, in the seed fund, we’re not looking for completeness in things. We’re not looking for business plans. We are not looking for meeting every fiduciary requirement of an investor. We are looking for great technical ideas and great technologists and yes, lots of PhDs in hard-core science disciplines.

Or just wild ideas that sort of have huge upside potential and sometimes may not need a radical technology breakthrough. So Xobni, which we did in e-mail , is an example of something that would be—in IT that fits into the seed fund because it’s a wild idea to do e-mail in this day and age. It has gotten great traction. So, that’s what we are looking for in the seed fund. In the main fund, we look for more complete management teams and more complete technology.

Mr. SCHONFELD: But for Xobni, that seems at first like the opposite of what you’d be looking for because a lot of people might think that e-mail is done although obviously, it has a lot of problems.

Mr. KHOSLA: Well, in fact I would say most people wouldn’t invest in e-mail because they think e-mail is done. In that case, it was an idea that we thought compelling and without going into the details, users have adopted it and used it enough to prove to us that it is compelling. And so all I’m saying is, we will do non-technology IT stuff in the seed area. We’ve just done another seed that I won’t mention but it’s not renewable but green, it’s just a great idea in a completely wild space that most VCs wouldn’t even think of touching. But it’s a regular technology start-up. And hey, great, so we are open minded on what we are looking for. On the green side, generally it should focus on the technology, technologist, a breakthrough innovation, not just a minor iteration.

Mr. SCHONFELD: Looking at your portfolio, overall which of the companies are the most mature? Have you had any, have there been any exits from the portfolios so far or -

Mr. KHOSLA: You know, we’ve had some – we’ve had a couple of sales and I don’t know which ones we’ve talked about publicly. They’ve been OK, good returns. So, you know, on average sort of a few times our money. Nothing I’d call a home run today but in terms of maturity, obviously, Aliph or Jawbone is a pretty exciting start-up for us. You know, a couple of, sort of nine digit revenues and cash flow positive and all the things you’d look for in a mature company. And you know, and so, eASIC is doing pretty well in semiconductors, we’re happy with that. Let’s see, iSkoot is doing really well in the mobile space. I’m trying to pick different areas.

You’ take something like RingCentral. It doesn’t need any more money or financing, it is relatively mature recurring revenue business – not really worried but you know, we could sell it tomorrow. We have not been in a rush to sell it. We don’t care about exits as much. We care about building fundamental value. So, in that sense we are a little bit different than other investors. Our focus is not on exit. In fact if you talk to any of my entrepreneurs, I’m generally saying don’t sell the company when other investors want to sell. I’d much rather focus on building long-term value in building companies rather than worrying about exists.

In fact, here is the thing, if a business plan talks about exits in the first two or three pages, I throw it out of the basket because I think, culturally it’s the wrong kind of entrepreneur for us. I literally if they talk, or mention exits in the first, say, in the executive summary or the first three pages of a business plan, it’s two strikes against them right there because I’m not interested in people where exit is top of mind. We care about building companies and building values. And that’s sort of the kind of culture we’re trying to do at Khosla Ventures.

Mr. SCHONFELD: Right, so, what advice would you have for entrepreneurs who you know are looking at different options? I mean, when is the right time to sell and when is the right time to keep going?

Mr. KHOSLA: You know, we could sell Aliph today. We could keep the cash flow positive company going. I’d rather take it towards an IPO. RingCentral is cash flow positive, going, you know, over a 100,000 small businesses as customers. We could sell it today but I still think, there’s time to generate value. It depends on what’s going on internally. If there’s good growth prospects and more value to be built then you go build that value instead of trying to get an exit. Wide Orbit is cash flow breakeven and sort of mature. You’d call it a mature company by venture standards, we’re not interested in, you know, getting out. Now having said that, if somebody comes with a great offer, we’ll always look at it. You know, we’re not opposed to exits. All I’m saying is it’s not the first thing we worry about. We worry about building value and building companies.

Mr. SCHONFELD: Right. And so what should entrepreneurs take from the fact that you were able to raise this $1.1 billion fund which I think is – it’s two funds but it was a sort of a single raise, right? Which I think is the biggest in several years. Is that just because you’re Vinod Khosla or do you see something – you see some -

Mr. KHOSLA: You know, I think the message is there are plenty of me-too two investors and there’s good investors around and money from – new money for that kind of thing is tight. But if you’re trying to do something different like we are, then investors, limited partners are willing to put up the money for it. I mean, and there’s definitely, we’re very active with new investors. We’re looking for ventures and our LPs just want us to take the risk for a file I just talked to you about. And there is appetite for risk.

Mr. SCHONFELD: Do you think that we’re going to be seeing more money flowing into venture capital? There’s been a big debate as whether there’s been a reset or not, you know, for investments going to venture capital and you know, just the whole financial crisis and how that impacted limited partners and how big institutions, you know, are rethinking their allocation to venture as an asset class. Is this an anomaly or -

Mr. KHOSLA: You know, my bet is big institutions will continue investing in venture capital but they’ll be more selective. But I don’t think, you know, frankly, we could have raised a lot more money if we wanted to if we had the people to put it to work. So I do think big institutional investors will continue to fund venture capital, but they will be much more selective and not every venture capital group will get follow-on funding. You know, it’s not too loose in my view and I think that’s going to change, and that’s a good thing.

Mr. SCHONFELD: And what’s your view of the IPO window? Will that ever really open up again or are there fundamental structural phenomena that is keeping it down not just the economy, but you know, everything from Sarbanes-Oxley to -

Mr. KHOSLA: I am pretty sure it will open up again. When is a little hard to predict and that’s why larger funds and deeper pockets are better for both venture funds and for entrepreneurs. I mean, today if I were an entrepreneur, I’d be very careful about only going with people with deep pockets. Because it matters. Now much more than it did before.

Mr. SCHONFELD: So if you’re giving advice to – if I’m an entrepreneur looking for different areas to go into and assuming that I can pull together a team with the required expertise, you know, what’s the counter-intuitive sort of space to go into right now? I would even say Cleantech, there’s a lot of startups out there . . . Mr. KHOSLA: You know, my advice to entrepreneurs is to go into the area of their expertise.

Mr. SCHONFELD: What’s the company that you would invest in in a second, but you haven’t really found it yet? What’s the problem that isn’t being solved by the companies that you’ve looked at that needs solving?

Mr. KHOSLA: Well, for example, storage for electricity is not a problem that has been solved. So, it is not a problem that has been solved.

Mr. SCHONFELD: For portable storage, for large…

Mr. KHOSLA: Well, both portable and stationary storage is not a problem that’s been solved. There’s lots of opportunities in bio materials so you know, in information technology there is, like low power is still a big deal. And so it’s hard to sort of single out areas and I see opportunities and interest, in business trends in almost every area.

Mr. SCHONFELD: Right. So what are your feelings about your first company, Sun Microsystems, being acquired? Mr. KHOSLA: You know, I don’t want to - I think it’s better Oracle acquired it and stayed in the Silicon Valley culture than, say, IBM acquiring it. But frankly, you know, that was a long time ago for me.

Mr. SCHONFELD: Where do these new cleantech companies fall? Are they closer to – do they look more like an industrial company when they mature or do they look closer to, you know, a hardware company or do any of these have software-type margins and how is that possible?

Mr. KHOSLA: Yes, it’s possible. You know, in each case, it’s a business strategy decision. I generally disagree with most of the very high margin opportunities. Why? Because it’s a business strategy tradeoff: the lower the margin you take, the faster you grow.

Yes, a Juniper can do 65% margin, but I tried really hard to convince them to go with 50 percent. Actually, it just increases market penetration faster. And so what are you trying to achieve?

And there are times where . . . take somebody like Infinera. I haven’t been on the board for a couple of years so my data is old. But we had a tradeoff between getting 10% margin on the chassis and 80% margin on the cards, or getting 30, 40, 50 percent margin on the total thing. And one was immediate revenue and margin, and the other was locking in lots of chassis with customers at low margin and then they kept buying line cards from you for ten years. It’s a business strategy question and it worked very well for Infinera. So I think this is a red herring.

Every one of our companies has the opportunity to go after niche markets or a large market. And the larger the market, the more aggressive you have to be.

Mr. SCHONFELD: OK, great.

Mr. KHOSLA: OK.

Mr. SCHONFELD: Thank you for taking the time. I appreciate you taking time on your schedule to talk to us.

Mr. KHOSLA: Great. Thanks a lot.

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Five Startups Present At Capital Factory’s Demo Day In Austin

11 Sep

The startup incubator model pioneered by Y Combinator is quickly spreading across the country, with programs popping up in places well outside the Silicon Valley bubble, including Colorado and South Carolina. Earlier this week Capital Factory, an incubator based out of Austin, held its first demo day where the program’s five startups presented themselves to a number of potential investors and press. The demo day also included a discussion panel with six venture capitalists, who discussed some of the things involves in building a strong startup. We’ve embedded a video of the event below, along with a description of each startup.

Cubit Planning — Cubit Planning is a service that allows agencies to automate some of the more tedious and time consuming parts of writing NEPA documents — the documents that summarize how a project will impact the environment as part of the National Environmental Policy Act. The startup says that you can get “cut and paste ready” data for these reports in as little as five minutes.


Famigo is a gaming company that focuses on helping bring parents and their kids together. The company will soon be releasing an iPhone version of the game ‘hot potato’, which it plans to launch in the next few weeks. In the long run, the company plans to be a platform that other developers can leverage to help make family-oriented games. For more, you can see a video interview with the company here.

Hourville is a marketplace for local service providers, who can offer anything from private tutoring to haircuts and more. The site lets these service professionals create a sharable calendar so potential customers can see when they’re available, and allows customers to book online (service professionals will get Email alerts and phone calls when someone books a timeslot).

PetsMD is a new resource for pet-related health information. There are plenty of sites on the web that offer guidance for taking care of your dogs and cats, but these can be inconsistent and poorly organized. PetsMD looks to offer a comprehensive and accurate database of this data, and includes reports that have been approved by the site’s “Veterinary Review Board”. There’s also a Symptom Checker where you enter in the behavior your pet is displaying to see what the problem might be (the site recommends that you still visit a vet if there appears to be something wrong).

Sparefoot is a site that lets you rent out any extra storage you might have around your house — be it a shed in the backyard or a room in your house — and also gives more traditional storage facilities another marketplace to present their available space on. The site also features a site that lets users who are looking for storage to browser through the available offerings.

Over the course of the last ten weeks, each startup was given “up to $20,000″, along with mentorship, PR support, server usage, and legal help, while the incubator took a 5% stake in each company.

Other incubators we’ve seen recently include Y Combinator (demo day coverage here) , fbFund (coverage here), and DreamIT Ventures (coverage here).

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TechCrunch50 Conference 2009: September 14-15, 2009, San Francisco




Rhapsody iPhone App Underwhelms, for Now

11 Sep

img_0615Rhapsody, which started a streaming music revolution in 2001 as the first company to offer songs from a big catalog for a monthly fee — only to see its first-mover lead eaten up by the likes of YouTube, MySpace and iTunes — is bidding on continued relevance with a new iPhone app release Thursday. But it’s an occasionally choppy, under-featured piece of software that feels as though it was rushed into the iTunes store. In the initial release, at least, it seems unlikely to win over new converts.

To be sure, there is a lot to like here: 3G and WiFi streaming from a massive library of music, playlists curated by experts and celebrities, charts, playlist sharing, playlists that sync across the mobile and desktop experiences, a savable queue to which you can add music from various parts of the service. It has a seven-day free trial, detailed genre listings and unique band bios written by legions of Rhapsody staff over the years, while the competition mostly uses the same artist data.

The app also succeeds in providing Rhapsody’s central promise of letting Rhapsody To Go subscribers ($15/month) listen to anything in its entirely immediately without committing to ownership: I found myself listening to a Patton Oswalt comedy album that I probably won’t bother purchasing, although it was worth checking out. Rhapsody and other on-demand music subscriptions clearly encourage the listener to explore new audio worlds by putting millions of tracks at their fingertips for the cost of about 15 tracks a month (fewer if DRM free) on iTunes.

But Rhapsody’s app isn’t ambitious enough to make a big splash, and our testing exposed glitches. Playback stuttered when we loaded certain screens, even with a fast WiFi connection (we thought skipping records were a thing of the past), and some screens seemed to take too long to load.

On top of that, there’s no offline playback mode, which is a crucial feature in this large, spread-out country where AT&T’s 3G cellular data network often fails to deliver fast enough to support high-quality streaming audio. This is due in part to all of the iPhone users streaming music and other data on the network, so it’s a problem that could get worse before it gets better. Even in environments with decent coverage, you can’t access streaming music from subways or airplanes without an offline playback mode. And as my testing showed, streams can skip when you’re connected via broadband WiFi, so offline mode would be a helpful feature even for use within the home.

Rhapsody said it plans to add an offline playback mode in a later release. But by not including it right off the bat — and by delivering a less-than-completely-smooth user experience — the company has left the door open for competitors like Spotify, which has yet to launch in the U.S. but can already cache big playlists on the iPhone’s local memory so you can rock out no matter what your internet connection is like. Offline playback is also a crucial feature for owners of the first-generation iPhone because AT&T’s slower Edge network can’t support music streaming.

The smartphone revolution should be a boon to Rhapsody because it’s putting connected mobile devices in so many hands and obviates the need for outmoded DRM technologies that were required to provide unlimited music subscriptions. (Nobody notices it, but the music in mobile apps might as well be DRMed — the only way to turn it into an MP3 is to record the output.)

We thought Spotify’s offline streaming mode would keep its app out of the iTunes app store, because playlist caching competes so directly with the song downloads sold by Apple in the iTunes music store. Spotify bet that Apple would approve its app even with the offline playback mode, and it was right. If Rhapsody had shown the same fortitude, this would be a stronger offering. The company’s reticence to gamble on that feature is completely understandable, considering Apple’s reputation for rejecting apps, but nonetheless the decision could cost Rhapsody the first-mover advantage when it comes to offline subscription playback on the iPhone, assuming Spotify manages to make good on its promise to launch here by the end of the year.

Rhapsody should pick up another trick from Spotify, while they’re at it: the ability to collaborate on playlists with friends and/or strangers. Rhapsody already allows users to email playlist links to each other,so why not let them collaborate on creating and editing them?

That said, Rhapsody, formerly TuneTo and Listen.com, is a battle-weary veteran that has already witnessed several generations of much-hyped competition bite the dust, while it soldiers on. The company will almost certainly release another version of the app that solves the problems mentioned here. But considering the pace at which smartphones are taking off as music devices, and the pace of things in general, Rhapsody can hardly afford to take it slow with its mobile app strategy.

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Spotify May Go the "Freemium" Route in the U.S.

11 Sep

European music service Spotify is one of the most highly anticipated applications coming to the U.S. The service, best described as a streaming music version of iTunes, consists of both desktop software as well as complementary mobile applications for Apple’s iPhone and the Google Android platform. Already, the service is wildly popular overseas in its current markets which include the United Kingdom, Sweden, France, Spain, Norway and Finland where it has accumulated over 5 million users. There, the company offers two versions of its service – a free application and a premium, ad-free subscription version.

According to recent reports, however, Spotify may do things a little differently when it reaches the States. Says Andres Sehr, Spotify’s global community manager, the company is considering going the “freemium” route for the U.S. market.

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Why Freemium?

Freemium” is a word coined to describe a business model where basic services are free while special or advanced features are available for a fee. That’s a slightly different spin on the business model Spotify uses today. Currently, Spotify offers its European users a choice between a free, ad-supported application and a paid app which costs around about €10 (around $16.60) a month. With a Spotify “freemium” service, however, there would be just the one application in which users would pay for the extra features they want to use. Details on how exactly this would work and what features would come at additional cost is still unknown. Sehr says it’s far too early say at this point. Also unknown is whether this “freemium” model would forgo the monthly subscription fees in favor of the premium upgrades.

In an interview published today in the Wall Street Journal, Sehr explained why the company is considering making this sort of change. “The U.S. is a completely different market, and the competition landscape’s different,” he said, adding that “when we launch there, it’ll definitely be a challenge for us.”

What Sehr is referring to is the particularly crowded market here in the U.S. where services like Imeem, Pandora, Last.fm, and many others are already well-known and popular destinations for streaming music online. In other words, Spotify isn’t just rivaling iTunes in the U.S., it’s going up against a number of other companies doing nearly the same thing, too.

Spotify on the Mobile

Where Spotify has an edge over its competition is on the mobile front. Although there are plenty of streaming music applications available for both the iPhone and Android platforms, Spotify’s app does things a little differently…and considering the glowing reviews, better. Instead of simply providing a streaming radio of sorts based on a user’s musical preferences, Spotify’s mobile users can actually pick and choose the songs they want to listen to and build a custom playlist. That playlist can also be streamed when the mobile device is offline thanks to Spotify’s caching technology.

For this reason, there were originally concerns that Apple would reject the streaming music app because selecting tracks, making playlists, and playing music offline puts it in direct competition with iTunes itself. Those concerns were soon discovered to be unfounded as Apple recently approved the app for distribution via App Store – a decision no doubt influenced at least in part by FCC scrutiny over the company’s app approval process and anti-competitive tactics.

While the initial launch of the Spotify mobile iPhone/iPod Touch app is only in the European counties where Spotify is currently licensed, the Apple “seal of approval” means that (in theory), Spotify won’t have any trouble making it into the American App Store, too. That is, once they get the American licensing agreements worked out.

Although the company already has European deals with Universal, Sony, Warner, and EMI and it solidified an American licensing agreement with the Independent Online Distribution Alliance (IODA) in July, its the Stateside licensing agreements that are holding up the service’s U.S. launch. Still, the company remains optimistic and expects to make its American debut later this year or in early 2010.

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