i-Aroma: NTT Communications’ Fragrance Communication System Sends Smells Over The Web

Releasing odors in movie theaters to enhance the viewing experience is an idea that’s been around for decades now. Now NTT Communications, a wholly-owned subsidiary of Japan’s telecommunications behemoth NTT, takes the idea to another level: The company today announced the development of a “fragrance communication” system that makes it possible to send smells over the web.

NTT Communications is currently recruiting monitors for their so-called i-Aroma service, which will go through a test run from mid-July to the end of August. i-Aroma is based on a USB device (15cm tall) that contains six base oils, which are mixed and vaporized depending on the online commands the diffuser receives. As a result, a number of different fragrances will waft from the machine.